Bloomberg talk to Katie Elfer from Cookery Doodle Doo

There’s been a surge in self-employment in the UK since the recession and Bloomberg have investigated the trend interviewing Cookery Doodle Doo founder Katie Elfer.

Read the full article on Bloomberg here: British Find Way to Beat Working For a Boss

Many parents are increasingly finding the idea of dropping the 9-5 in favour of being their own boss appealing. Flexible hours, independence, job satisfaction – or just spending more quality time with the kids can be powerful motivation for making a change. 

katieKatie Elfer says “I’m so pleased to be able to talk about the benefits of working for Cookery Doodle Doo and how it’s changed my family-life completely. Nothing worth having is easy, but I genuinely believe that my quality of life has much improved since I launched the company and now we’re recruiting more teachers with the franchise it’s a really exciting time for us all.”

Find out about running your own Cookery Doodle Doo childrens’ cooking school. Franchise with us.

Want to know what running a childrens cooking franchise is really like? Read testimonials from real women who have taken the plunge! 

What is it like to be a franchisee?

Joining Cookery Doodle Doo as a franchisee is a great way to launch your own cooking school business, with the support and experience of our team. With our hands-on training, equipment and marketing advice you’ll hit the ground running and ensure your classes get noticed!

What is it like to be a Cookery Doodle Doo franchisee? Here are some of our team’s experiences.

katie black cooks 2Katie Black previously had a successful career in HR and now operates her children’s cooking school from her home in Hampshire.

“Trapped in a corporate job that I still loved but no longer made me happy (long commute, longer hours, never seeing my children), I genuinely didn’t think I had any other ‘real’ options. One day as I ate my sandwich at my desk, I flicked onto a website for working mums and saw an advert that literally turned my life upside down!

I have always loved cooking as my time to de-stress, and am a complete recipe-junkie with food magazine subscriptions coming out of my ears. The advert was for a franchise teaching cookery to children. It had never seriously occurred to me that I could combine my passion with a term-time role but suddenly a light-bulb had come on. The idea of running my own business terrified me, and yet the idea kept nagging away at me – and the idea of a franchise meant I’d have help and support with all the things I was less-sure about.

Being the woman I am, I embarked upon a serious period of research: I spoke to people, trawled the internet and looked into all manner of things. Speaking to Katie Elfer at Cookery Doodle Doo confirmed everything I had been thinking – I could do this, and what’s more, I was going to! My boss and my husband were both incredibly supportive as they knew the challenges I had been facing and suddenly the decision was made… I haven’t looked back.

children cooking rainbow tartsMy journey with Cookery Doodle Doo has been exhilarating. I have tapped into a huge range of skills I never knew I had, and developed a whole lot more. Being in charge of my own business is so rewarding and I honestly haven’t missed the corporate life that I previously lived for. I can work when I want to, set my own deadlines and challenges, and have so much more time with my own children. I have created something of my very own that I am truly proud of, and whenever I’m not sure – or want to celebrate a success – Katie and the rest of the team are there to call.

Research can only take you so far, but Katie has been-there, done-that. She created the business herself and knows it back-to-front. Whether it’s marketing and PR (she writes a mean press-release!), helping you practice a sales-pitch, discussing new and creative ideas for your business, or simply confirming which size egg works best in a recipe, she is available and happy to help… and if anyone wants my business to succeed as much as I do, it’s her.

making ladybird crackersIf you are thinking of joining us, give Katie a call. If you want to know what it’s really like, give me a call. We are friendly, honest and won’t pull the wool over your eyes. It can be hard work, and you have to put in the effort to push and motivate yourself, but the rewards are numerous. Maybe one day, you too could be writing about how Cookery Doodle Doo changed your life!”

Jess joined Cookery Doodle Doo after her son was born after having previously worked as a secondary school teacher.

Cooking teacherRunning my own franchise has been positive in so many ways. Coming straight from maternity leave I have been able to slowly build up my work, fit it in around childcare and set new challenges for myself (slowly ditching my ‘baby brain’!)

I’ve loved the classes as I am able to teach a subject I am passionate about and I have surprised myself with how much innate knowledge I have about food and the cooking process. There is something about the way Cookery Doodle Doo is run that makes classes friendly and calm and more importantly fun. I’ve found the recipes easy to follow and pretty much foolproof and the marketing material looks superb.

In the last four months I’ve been involved in such a variety of work:
From Saturday baking classes to a lovely after school club run in both English and Spanish;
From making edible chick cake decorations at Brighton and Hove Food Festival to helping run a healthy eating workshop at a nursery;
From running Cookie Art decorating parties to helping out at Holiday clubs.

I’m excited by my future at Cookery Doodle Doo and have more exciting developments already in the pipeline. I think it is a fantastic brand with amazing attention to detail. The support I’ve received from Katie has been amazing and I look forward to working alongside an ever expanding team.

If you are interested in finding out more about running your own children’s cooking school with Cookery Doodle Doo please email katie.elfer@cookerydoodledoo.com or visit our Franchise information page.

Summer Berry and White Chocolate Cupcakes

Blackberries are a great ingredient to add to sweeten and excite things up, along with packing in one of your 5 a day. They are best picked towards the end of Summer until the beginning of Autumn when they are most ripe and juicy. Finding blackberries is easy, when you know what to look for. You will usually find them growing around and on bramble bushes, field hedgerows, along the borders and of course if you get seriously stuck – in Pick Your Own farms!

Here Are Some Handy Tips For Choosing That Perfect Blackberries.

  • The best berries are the ones that are off the common trail footpaths and on rougher ground, these are for the more serious pickers.
  • Be extra cautious when approaching blackberry bushes, as they are covered in thorns and you’re more than likely going to get scratched. Wearing thick gloves and long sleeves can help prevent children’s tears.
  • The darker the berry the better it is, as it will be riper tasting just right. Try not to pick blackberries when they are red as they maybe un-ripe and taste rather bitter. If the berry easily pops off as you pull it then it is nice and ripe.
  • Once picked eat them within a day or two or keep them within a cool dry place. Blackberries freeze well, so do not be afraid to freeze them if you want to save them for a rainy day. Spread a single layer of the unwashed berries on to a foil covered tray, just so they don’t stick together, and place into the freezer until solid.

Why not have a look and try out our brilliant Blackberry and White Chocolate Cupcake recipe below or visit our Top 20 Blackberry Recipes on our Pintrest board at http://pinterest.com/cookerydoodledo/blackberry-recipes/