Which Childrens’ Cereals Have The Most Sugar?

What breakfast cereal is the cheapest and healthiest?

Families aiming to reduce their children’s sugar intake might find some surprises. We looked at some of the leading brands and family favourites to find out the sugar leaders and price losers in the cereal aisle.
Bargain hunters will note that ‘own brand’ varieties have been excluded from this graph which would no doubt bring the costs down on all available comparable products. Since many lower income families struggle to get transport to larger supermarkets, and rely on local shops within walking distance we have focussed on branded goods which are readily available.

How much sugar in childrens breakfast cereals

The Baroness Anne Jenkin Porridge Debate

The Tory Peer Baroness Jenkin may have caused a storm when she declared that the poor go hungry because they lack basic cooking skills and could make healthy porridge – costing just 4p. Was she right?

Well, is it the cheapest? Urm no. Is it the least sugary – well, no. In fact, unless you take your porridge with nothing more than oats and water – your best bet is a bowl of Wheetabix with milk. Adding just a 10g drizzle of honey lifts the sugar content to over 13g per serving! In terms of cost, Wheetabix, plain porridge or a bowl of Shreddies are the cheapest cereal options we featured.

Expensive Sweet Tooth
Kelloggs Frosties and Krave were among the top offenders on both fronts with Nesquick and Cheerios being some of the most expensive breakfast cereals we surveyed.

Variety is key to good health where frugality makes it possible. Not many could face watery porridge every day but again paying top dollar for sugary cereal is no sane alternative either.

Here are some alternative frugal breakfast suggestions:
• Tinned tomatoes on wholemeal toast
• Baked apple and low-fat yoghurt
• Boiled egg and soldiers (slices of toasted bread to dunk)
• Baked apple and low-fat yoghurt
• Mashed banana on toast
*Cereal prices are based on online data from www.mysupermarket.co.uk excluding offers and accurate as of 17/12/14. Sugar and cost is calculated based on a 30g portion of cereal (advised by the European Cereal Association) plus 100ml semi-skimmed milk. 10g honey is equivalent to approx. half tablespoon of runny honey.